This statement governs our privacy policies with respect to those users of the site who visit without transacting business (“Visitors”) and users who register to transact business on the site (“Authorized Customers”) and make use of the various services offered by Healthy Alternative (collectively, “Services”). “Personally Identifiable Information” refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual. WHAT ORGANIZATIONS ARE COLLECTING THE INFORMATION? In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorized Customers. We do ask these third parties to disclose how they use personal information provided to them from Visitors and Authorized Customers however, we do not control how they use such information. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them. HOW DOES THE SITE KEEP PERSONALLY IDENTIFIABLE INFORMATION SECURE? All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences. WITH WHOM MAY THE INFORMATION BE SHARED? Personally Identifiable Information about Authorized Customers may be shared with Healthy Alternative’s vendors that provide services which require that the information be provided (such as third party companies that deliver Healthy Alternative’s products). We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf. HOW DOES THE SITE USE PERSONALLY IDENTIFIABLE INFORMATION? We use Personally Identifiable Information to customize the site, to make appropriate service offerings, and to fulfill buying and selling requests on the site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the site or regarding information related to the subject matter of the site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information. WHAT CHOICES ARE AVAILABLE TO VISITORS REGARDING COLLECTION, USE AND DISTRIBUTION OF THE INFORMATION? Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at ARE COOKIES USED ON THE SITE? Cookies are used for a variety of reasons. We use cookies to obtain information about the preferences of our Visitors and the services they select. We also use cookies for security purposes to protect our Authorized Customers. For example, if an Authorized Customer is logged on and the site is unused for more than 10 minutes, we will automatically log the Authorized Customer off. HOW DOES HEALTHY ALTERNATIVE USE LOGIN INFORMATION? Healthy Alternative uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the site, track a user’s movement and use, and gather broad demographic information. HOW IS PERSONALLY IDENTIFIABLE INFORMATION STORED? Personally Identifiable Information collected by Healthy Alternative is securely stored and is not accessible to third parties or employees of Healthy Alternative except for use as indicated above. HOW IS PERSONALLY IDENTIFIABLE INFORMATION DISCLOSED TO COMPLY WITH LAW? We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers. WHAT PARTNERS OR SERVICE PROVIDERS HAVE ACCESS TO PERSONALLY IDENTIFIABLE INFORMATION FROM VISITORS AND/OR AUTHORIZED CUSTOMERS ON THE SITE? Healthy Alternative has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need-to-know basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. WILL THE INFORMATION BE SHARED WITH THIRD PARTIES OFFERING PROMOTIONS, PRODUCTS, OR SERVICES? Healthy Alternative may share your personal information with selected third parties so that they can send you promotional materials about goods and services (including special offers and promotions) offered by them. (We call this type of sharing “promotional sharing” or sharing for “promotional purposes.”) When sharing your information for promotional purposes, Healthy Alternative attempts to select only reputable companies that offer high quality products and services. Moreover, Healthy Alternative will not share your e-mail address with third parties for promotional purposes, except when you consent to such sharing in the course of your participation in a Sponsored Activity as described below. When Healthy Alternative shares your personal information with a third party under any circumstance described in this “Third Parties Offering Promotions, Products, or Services” section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your personal information. In addition, Healthy Alternative may also share your information when you engage in certain activities on our sites that are sponsored by third parties, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. Healthy Alternative may also share your personal information when you respond to promotional materials from Healthy Alternative and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. (We refer to all of these activities and requests as “Sponsored Activities.”) When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate’s privacy practices.